Crypto trading: concept to sale

Overview

I worked with AktaryTech in 2020 to design a Crypto trading bot manager called "Humswarm". This was a 0-1 design effort over three months.

Date
August 4, 2020
Company
AktaryTech

Project impact

  • Led design of complex product from early conception to high fidelity mock up.
  • Designs and proof of concept were sold to customer for +$200,000.

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The concept of Humswarm came from the need to be able to manage multiple bots created on the command line program, Hummingbot.

Swarm and bot concept

Optimizing the onboarding experience was a priority to encourage adoption as users needed to verify credentials, connect exchanges, import settings, and connect bank accounts to get started.

Sketch of an initial "Exchange" page

By recruiting users from a Discord of Hummingbot users, I was able to test user flows and app structure.

Medium fidelity designs used to test the bot creation/editing flows

Using insights from the offline usability tests, I created an updated prototype to sit down and conduct a monitored usability test with a few users to validate design decisions.

"Exchanges" page from first hi-fi mockup.

I used a dark mode theme for final high fidelity mock up. This design had a dashboard that enabled users to both monitor swarm performance and manage bots within the same section of the app (a user need discovered during research).

Screenshots from final designs Left to Right - Top to Bottom (Dashboard, Create a bot, Manage a bot, create a swarm)

During my time with AktaryTech, I was unable to see the creation of Humswarm come to life. After my contract, I was contacted by a former team member that my designs had helped them sell the concept back to Hummingbot for a significant fee (+$200,000).

I hope you enjoyed this case study. Please feel free to check out some more featured work or connect on LinkedIn if you are ready to collaborate.