Optimizing UX at scale

Overview

By focusing on the bottlenecks experienced by a specific persona, I was able to implement successful design updates to the WorkTango Goals module that enabled the product to improve in usability and engagement rate.

Date
April 1, 2023
Company
WorkTango

Project impact

  • Reduced number of escalation and feature request tickets by over 85% in quarter post design refresh.
  • Improved engagement by enterprise users (active weekly users) by 36%.
  • Identified and alleviated pain points in app with +2 million active monthly users.

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The old Goals homepage was designed for individual contributors. By adding the "My team's Goals" widget on the right, sorting the Goals cards into categories, and allowing the user to set savable sort options, I alleviated many of the pain points managers had with the dashboard.

Updated goals homepage

Users used to be able to see the alignment of Goals in tiers though a horizontal flow chart that broke with large companies, by changing this to a responsive stack with hide/show components I was able to make this feature viable for enterprise users.

Updated goal alignment view

Administrators at large companies had their own set of workflows that were cumbersome at scale (including reassigning Goals for users that change team). Designing a bulk actions component and allowing administrators to filter for inactive users greatly reduced the number of steps to reassign a Goal.

Administrative action table

The native mobile versions of the tool borrowed user flows from older WorkTango products (including a multistep form design). By changing the product to a primarily vertical design, I was able to alleviate unnecessary and sometimes frustrating multipage workflows that involved duplicative information.

This is a very short overview of this project. I have a 30-minute presentation prepared that goes over specific user research and testing strategies that is available on request.

I hope you enjoyed this case study. Please feel free to check out some more featured work or connect on LinkedIn if you are ready to collaborate.