The existing research framework was too complex and had too many bottlenecks to be effective at a start-up.

Championing an agile methodology made research more approachable and easier to focus per project.

By leading product sessions and creating templates, I was able to empower the product team to make use of existing data that had not been leveraged previously.

There was a lot of user selection bias that occurred due to the convenience of contacting certain individuals. By providing custoer usage dashboards to product owners I was able to start a pattern of targeting the correct users for research.

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I also created a confluence space dedicated to sharing insights and providing templates for user interviews, which enabled the team to work in a unified manner rather than sharing differently formatted documents via direct messages.

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